Ask 17-year-old Wonyoung to spell it out Ive’s design, and the musician will say to you brand new rising girl category is actually groundbreaking its aesthetic: chaebol crush. “It indicates rich,” she demonstrates to you so you can Top-notch Day-after-day, incorporating with a smile, “however, crush, you know?”
During the “Like Diving,” Wonyoung sings, “narcissistic, my God, I adore they” since the she gazes with the the girl hands since if searching inside an effective reflect
Only seven months into their work, Ive’s participants possess created away their unique term one of several a lot of idol organizations competing to have attract. Their mesmerizing introduction “Eleven” was an instant hit, racking up 13 tunes let you know gains inside Southern Korea and you may are wholly inescapable towards TikTok (at this point, the newest tune enjoys over 154 mil streams towards the Spotify); the charming, even more atmospheric 2nd single, “Love Diving,” delivered them to the top Korea’s electronic maps. They are just what Korean recreation world loves to label “beast newcomers,” selling almost half a million albums per day.
Nevertheless the people in Ive aren’t permitting the brand new victory can the thoughts. On stage, they could feel like debutantes, but they do not behave like them. “We strive to stay grounded and you will humble,” Wonyoung states over Zoom. It’s a belated August night, and you may she is registered of the the lady other people Yujin, Gaeul, Rei, Liz, and you can Leeseo into the a meeting room at the its business’s Gangnam headquarters when you look at the Seoul to share with you their new single, “Immediately after Particularly.” Dressed up off in T-shirts and you will everyday outfits, they look eg regular, down-to-earth teenage women https://datingmentor.org/bdsm-sites/ — eldest representative Gaeul is 19, since youngest, Leeseo, is actually fifteen. These are generally typical Gen Zers; Gaeul is actually a good patron off Barbiecore (her iphone instance reads “Barbie” within the challenging, red script), and you can Leeseo’s wired earphones lay on the table in front of the woman.
Ive reference which duality because their “pleasant point”: In spite of the glam, advanced photo they opportunity on-stage, they never come cooler otherwise aloof; their passion is what some body discover so endearing. One praise is often confronted with an effective chorus off honeyed give thanks to yous. These are typically sure, yet appreciative.
Which energy is shown better on the latest track, hence fell earlier this month. “After Including” try a shiny, propulsive phone call on dance floors, featuring a hefty attempt from Gloria Gaynor’s iconic disco anthem “I’m able to Survive.” Brand new track, Wonyoung states, “conveys the content we will likely be challenging and you will sincere when you are looking at love.” As opposed to overthink, dancer Gaeul reiterates, just do. It’s an extension out-of Ive’s trademark message: display your self, freely and assuredly.
The kind of like Ive play from the try decidedly open to own translation, but the livlier comprehend is the fact these include speaking about mind-like. It is not surprising you to Ive’s sounds resonates with a manufacturing out-of young people. “I believe all of our confident words may be the a key point of your musical,” chief Yujin states. “Most people declare that it acquire rely on from your audio, this motivates me to functions also harder.”
A large part of charismatic sextet’s desire is when it seamlessly combine the brand new professional, preppy vibes from South Korea’s untouchable top crust to the ambitious confidence regarding K-pop’s “woman crush” path
The new ethos of their sounds including inspires new people to apply what they preach. “Whenever i earliest premiered, I’d really nervous [on-stage],” Gaeul states. “I happened to be scared to execute in front of some one, nevertheless now that i has actually experience, You will find achieved enough rely on. That way, I have xxx and you will improved much.” It is a thing that Yujin observes in this by herself also. “I think that occurs as i manage our very own music,” the brand new 18-year-dated claims. “I am becoming a very confident person.”